TR Produce Consulting
At TR Produce Consulting, we can provide your company with the systems, methods and procedures to run a successful produce department. Implementing a fact based retail commercial program, that is consumer driven, retail focused – designed to drive sales, gross profit, and market share.
Our Strategy - 7 Keys to Success
We provide a winning and proven strategy on the 7 keys to success:1) Systems - implementation of the produce analysis. A solid and proven tool to make fact based decisions on maximizing sales and gross profits. Implementing of processes and procedures on buying, retailing, advertising programs, and other day to day business activity for produce. These programs are designed specifically for the operations of the produce department, and understanding the end user - the customer.2) Price – providing the training and tools to produce balanced price files that move the mix more evenly, thus reducing shrink, and increasing gross profits.3) Quality - establishing and documentation of high quality standards that emphasizes value to the consumer. Ensuring these standards are communicated to suppliers, wholesale and retail.4) Assortment – providing your customers with the proper assortment to ensure they are not shopping elsewhere. Being innovative, first to market, and prioritizing local producers and farmers.5) Advertising - promoting the right item, at the right price, at the right time. Delivering the right items to the consumer that are meaningful.6) Presentation - marketing for the season and merchandising by commodity groupings. Ensuring the customer has ease of shopping in the produce department. The building of proper display standards (based on analysis information), that gives the stores the proper guidelines on ensuring they are maximizing presentation, and not over, or under displaying product.7) Product Movement Record & Just In Time Ordering System (PMR/JIT) - providing retail produce departments with a proven and accurate system, on ordering product through just in time ordering. This ensures that the produce orders received at store level will be fact based - and not over, or under ordering the product required.
About Tom
I have been in the produce business for over 38 years, most recently working as a produce consultant for a major company in Eastern United States. Previously, I was the Senior Director for Produce for Canada Safeway/Sobeys for Western Canada. Responsible for the produce sales and profits that achieved in excess of over 1 billion in sales annually. In this role, I had an incredibly talented team from Retail, Wholesale and Category Management that reported directly to me.
Contact
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